You met in the cleaning aisle.
You wanted to freshen your space, and your air freshener promised to whisk you away with the enchanting scent of tropical island breeze.
There weren't many alternatives. So you tried to make it work, but you soon realized that something was off. There was nothing "fresh" about your air freshener.
Is your air freshener toxic?
Synthetic, fake fresheners contain over a hundred chemicals, many of them dangerous to our health.
Over 20% of Americans reported adverse negative health effects - like nausea, headaches, and breathing issues - from exposure to synthetic air fresheners.
Because synthetic air fresheners are primarily used indoors to mask odours, it's little wonder that the US Environmental Protection Agency reported that indoor air pollution is now 2-5 times worse than outdoor air pollution.
5 reasons to ditch fake air fresheners
If you're using synthetic air fresheners, chances are you're breathing in these 5 chemicals:
Coats your nasal passage and temporarily blocks your sense of smell. Known to cause reduced lung function and asthma.
Known to cause hormonal and reproductive issues, birth defects and developmental disorders.
Can cause drowsiness, narcosis, asphyxia, and cardiac arrhythmia.
Can cause drowsiness and narcosis, asphyxia, and cardiac arrhythmia
Known to cause leukemia
Why companies won't disclose their ingredients
There's a little requirement for air fresheners to fully disclose their ingredients. In fact, it's estimated that fewer than 10% of an air freshener's ingredients are actually listed.
The driving force behind market growth in the air care industry has been a lack of consumer awareness over what's actually in synthetic air fresheners. With no incentive or regulations for large synthetic air freshener companies to disclose their ingredients, customers are left in the dark.
Our commitment to transparency
One of our principal values at Purple Frog is transparency. We fully disclose our ingredients on our labels and our product pages. Our ingredients are natural, and we use essential oils instead of toxic chemicals.
The driving force behind our mission to change air freshening is our co-founder, Andrew. Andrew grew-up in Hagersville, Ontario, Canada, the site of the notorious Hagersville tire fire, which burned for 17 days and released countless toxins into the air. He saw his community suffer from health issues caused by the pollution. And after overcoming cancer, he began paying close attention to the toxins in our air. That lead to the creation of Purple Frog.
The Purple Frog represents our commitment to clean labels and non-toxic air freshening. Frogs are an indicator species, meaning they are the first to absorb harmful chemicals in their environment. When they get sick, it's a clear indication that something is wrong. Our Purple Frog is zen because we don't use toxins or chemicals in our air fresheners. We only use natural, plant-based essential oils.
It's time to see other air fresheners
Now that you know what's in your synthetic air freshener, ask yourself: is this a positive relationship?
Check out our infographic below to find out more.